Bramble
SafeDog · Border Collie · black and white
Tag activated
Scotland pilot · United Kingdom next
A digital passport they can wear.
PawLink helps a finder act in seconds without seeing your phone number. HerdLink keeps farm records in the field. One identity platform — never a replacement for a microchip or official EID.
How it works
Ninety seconds from scan to pride.
01 · Attach
Wearable identity
Activate a tag against a passport. The QR stays live even if a paid plan later ends.
02 · Scan
A page, not an app
A finder opens a fast public profile with handling notes and a private message button.
03 · Reunite
Private by default
You preview what strangers see. Phone numbers stay hidden unless you choose to reveal one.
PawLink
Companion recovery
Beautiful passports, Lost Mode, and private relay chat for pets.
HerdLink
Field records
Scan-first farm care that complements ScotEID — it never replaces it.
No app for the finder
Camera, then kindness.
A scan opens a fast public page. Private relay chat is on by default. Location is asked, never assumed.
Privacy you can preview
Dress for the world.
Choose Minimal, Standard Recovery or Lost Mode. High-risk fields — address, microchip, official ID — cannot go public.
Plans that stay honest
Basic never goes dark.
If a paid plan ends, the safety profile remains. We sell recovery and trust, not a hostage QR code.
Legal position
PawLink complements compulsory dog microchipping and, for dogs in public, collar identification under the Control of Dogs Order 1992. Cat rules differ by UK nation. HerdLink does not replace ScotEID or statutory livestock identification.
Read nation-specific guidance